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By Elza Ibroscheva

Advertising, intercourse, and Post-Socialism explores the function of ads and the intake it promotes in altering cultural perceptions of intercourse and femininity around the Balkan quarter. Elza Ibroscheva theorizes how the promoting of gender identities that has taken position within the years of post-socialist transition has essentially affected the social, monetary, and political positioning of girls. advertisements is without doubt one of the significant “factories” of cultural signification, and as such, serves because the so much ubiquitous vessel of world norms of gendered selves. additionally, advertisements serves as a literacy device for studying the grammar of intake, learning the ideologies of femininity and intercourse earlier than and after the cave in of the socialist undertaking, in addition to the present portrayals of femininity in advertisements in latest Bulgaria. This publication presents a revealing examine the mechanisms of the way post-socialist norms of sexual habit are being engendered, and what position media play during this transformative process.

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